Fast fashion - Why we should stop buying new and top tips!

You may have heard the term "Fast fashion" when it comes to conversations surrounding the environment. But what does it actually mean? Simply put fast fashion means clothes that are rapidly produced by retailers and sold at a relatively low cost to keep up with the latest trend.

Now, I am not going to spend this entire post telling you, you should never step foot in Primark again because that would be hypocritical of me. I try to only buy second-hand clothes using various platforms such as charity shops, eBay and depop. But even I get pulled into the temptations of new look and river island (especially when they've got a sale on) and that's OK!

But I do believe we as a population we should make more effort to buy responsibly, there are a few reasons I think this is important, today I'm going to talk about the main reason for me, which is the environmental impact fast fashion has.

I'm going to share a few facts about fast fashion I have found out (source is linked below). Fast fashion is the second-largest polluter when you take into consideration the high carbon emission, wastewater production and amounts of landfill waste produced. The fast fashion industry produces 1 billion garments annually and in 2015 fast fashion used 80 billion cubic meters of fresh water.
40 million people work in the garment industry with 97% of companies producing overseas, many of these workers are underpaid and overworked to produce these items so they can keep the retail cost down.

Statistics show we are buying more clothes than we did 15 years ago (found in a 2015 study) and why is this? This is most likely due to the constant stream of new clothes retailers are bringing out every week, trends are forever changing, so people feel like they need to buy the latest, and you also get a sense of validation (I know I do) from finding an in style outfit that looks good on your body (especially as a plus size women) when you feel good, you're willing to spend that dosh on it!

If you do buy a lot of clothes I'm not blaming you or trying to shame you, I love getting new clothes! But think about what you do with all those clothes you've spent money on that you don't wear anymore? or have never worn! When you're done with items you should always think about donating them, or giving to someone else so they can love and wear the item.

With all that said here are my top tips for cutting down your fast fashion consumption:

  • Before you order that new dress for an event or for your holiday, why don't you check your local charity and eBay? Someone could have brought that item you want but changed their mind.  You never know!
  • Don't go in! An obvious one but harder than it sounds, try and resist the temptation to just pop in and have a look.
  • I personally look on eBay almost every day, after work I'll type in my size with a few fav brands and have a little browse. Takes about 20 minutes, I usually do it while my dinner is cooking.
  • Constantly go through your wardrobe and donate what you don't wear, if you start doing this, it really opens your eyes to how much you spend vs how much wear you get out of something.
  • Only buy what you love! Don't buy a top because you might wear it and it's on sale, buy a top because you know you're going to get a lot of wear out of it.
  • Have some basic neutral pieces in your wardrobe you can pair with a lot, have that good pair of jeans, that basic white tee, etc stuff you can easily pair with other things you buy instead of buying something new and then having to buy something else because you don't have anything that goes with it!
  • Spend that little bit more for a quality lasting piece. I am a huge Bargain hunter, I don't spend a lot of money on anything but now when shopping even at a charity shop, I will only buy items that will last me a while and it has improved my wardrobe and spending.
  •  HAVE FUN! Honestly, this is the best tip, just have fun, going into a charity shop you don't know what you're going to find, it can open your eyes to outfits you never imagined, or would never wear, but for such little price and knowing you're buying for a good cause you're way more likely to take that risk. I know my fashion sense got a little more adventurous from charity shopping.

Thanks so much for reading, if you have any tips of your own please comment down below :)



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